Karen and Alessandro Renzi started their design & marketing business, Beyondus (www.beyondus.com) in 2002. They now have 2 daughters (6 and 2) in addition to the business.
- They’ve been co-workers almost constantly since they started dating while waiting tables at the same restaurant in college, through to working at the same start-up in Boston, then on to their business.
- Karen and Alessandro work from a shared home office, which adds its own unique set of challenges.
- They’re both very idealistic and community-minded, but especially given this year’s economy, they are now making conscious changes to cut back on some business group involvement (which we do out of support for the community) in exchange for more focus on their business and on activities which “feed the soul.”
- On a more personal business note, the couple found themselves a little unprepared for the pregnancy and birth of their second baby 2 years ago – since the 1st was a breeze they didn’t anticipate the added challenges of the time off Karen required with no “maternity leave” safety net as a full-time entrepreneur.
Alessandro Renzi, Founder and Executive Director, Technology and Operations
Alessandro began Beyondus with the sole purpose to provide high quality Web design at costs that would allows small businesses to fit it in their budget. Alessandro strongly feels that a Web site can be an immense tool for small businesses to interact with their clients, and expand their business. Additionally, through Beyondus Alessandro decided to provide additional services like video, webcasts, print, and marketing which follow the low cost for high quality philosophy.
Alessandro formerly worked for four years in the Broadcasting division at CCBN. During his time at CCBN he managed a team of professional event and account managers, and was responsible for managing the relationships with over 500+ clients of webcast, IVR, and fulfillment products. Some of these clients included: Apple Computers, AOL, 3Com, Qwest, and organizations like the New York Stock Exchange, Security Exchange Commission, and the National Investor Relations Institute. Alessandro has drawn from his experience at CCBN because it has allowed him to have worked with such diverse clientele, and has allowed him to understand the needs that each industry has regarding the Web.
Alessandro holds a B.F.A. in Film and Video Production from the Rochester Institute of Technology at Rochester, New York.
Karen Renzi, Founder and Executive Director, Sales and Marketing
Karen has a passion for working with smaller sized businesses because she thrives on the entrepreneurial spirit that is so common among them. Karen’s hands-on experience in marketing communications enables her to identify targeted marketing strategies for our clients. She not only suggests solutions that will bring results but also those that will be the most cost-effective; and she routinely shares the tips and tricks for free and low-cost marketing she’s discovered with clients and colleagues.
Karen’s experience reveals a common thread of work with start-ups. Most recently, Karen worked to build a marketing program at GeoVantage, a high-tech start-up in the geospatial industry that specializes in digital aerial photography. Prior to GeoVantage, Karen served as marketing manager at Safari Books Online, a joint venture between technical publishers O’Reilly and The Pearson Technology Group. Karen also spent four years at CCBN, where she witnessed its growth from a 40-person start-up to a 250-person corporation. At CCBN, Karen managed all marketing activity for the Institutional Investor business unit.
Karen holds a B.A., summa cum laude, from William Smith College (Hobart and William Smith Colleges) in Geneva, New York.
by: Sam Leccima and Shani Leccima