We received another great email. This time the email was from a husband. People often wonder “who’s the boss” when a couple operate a business together. The following email definitely shows that there is no “I” in team.
“My wife’s name is Eva Kerschbaumer. She just turned 35. In 1996, she sold all of her grandmother’s jewelry and bought a plane ticket from Hungary to New York City. She arrived in June of that year with literally nothing more than $50 and the clothes on her back, no relatives and no understanding of or ability to speak English. Through the kindness of an Amtrak conductor on the day she arrived in the USA, she somehow made her way to Pittsburgh where she met the young local man (me) who would become her husband in 1999.
ESSpa Kozmetika Organic Skincare initially opened 02/02/02 with three employees operating out of 800 sq.ft. In 2005, we relocated and built the spa’s current 5,000 sq.ft. “Green Certified” sanctuary. In 2008, this female-led small-business grossed $1.9 million in 2008 (a 22% increase vs. 2007), operates 15 treatment rooms and employs a team of 39 professional therapists and support staff that delivered over 16,000 spa treatments last year. In December, our spa was named “The 3rd Best Spa in America” by The Industry Source Magazine and we won 3 other national industry awards in 2008. Additionally, the spa was just named “The Best Green Spa”, “The Best Organic Salon” and “Best Skincare” in Western Pennsylvania by Pittsburgh Magazine (Sept.’09). The success of our spa is directly attributable to nothing more than Eva’s incredible work ethic and her uncompromising attention to delivering the most effective, organic spa treatments to her guests. Eva goes to work every day as an aesthetician and she sees 9-12 guests per day on a regular basis, spending well over 100 hours per week in the spa. As her reputation has grown, the best therapists from all over the country and the world have relocated to Pittsburgh specifically to work for Eva.
More important than the success of our business, Eva is the proud mom of the most amazing young 6 year-old boy, named Kristian, who was recently diagnosed with Aspergers Syndrome. Kristian requires a tremendous amount of time and effort and rewards us with unconditional love and the incredible matter-of-fact intelligence of a Preschooler. What makes her such a special mom is that Eva doesn’t treat her youngster like an overachieving grandparent or as a ‘friend’ rather than a parent. She simply treats Kristian as she treats every other toddler, tween or teen that visits her spa for treatments – with respect and honesty, just as she was treated growing up in Hungary. Eva takes this same approach with other children and does not try to play ‘dress up’ and present her treatments as a ‘princess party’ or other fluffy service and it is her unique mission to design and deliver effective, organic spa treatments for children of any age or gender.
Oh yes, Eva is the primary breadwinner in our family – she is my wife and my boss. My one and only job (she signs my paycheck) is to help her in whatever way I can, either with her business or taking care of Kristian. As I handle all aspects of marketing and PR including building and maintaining the website, graphic design, logos, direct mail, ads, email, social media, et al) I always make the comment “I get the customers in the door and Eva keeps them coming back.” When it comes to a high-performing business team, there is none better than Eva and I.
There is so much more about Eva and how our relationship (though at times somewhat rocky as we spend 24 hours a day, every day, together) has made our business a success that is unique, interesting and worthwhile.”
If you are ever headed to Western Pennsylvania, make sure you visit Esspa.com, and make an appointment for a spa treatment.
Samuel Leccima and Shani Leccima are the co-founders of Marriedmillions.com – The Essential Business Website For Married Couples. They are also the authors of “Married Millions: The Ultimate Business Guide For Married Couples.” Download a free copy of the book here. Feel free to leave a comment about this post.
by: Sam Leccima & Shani Leccima