HOW TO WRITE A BUSINESS PLAN

A business plan precisely defines your business, identifies your goals, and serves as your firm’s resume. The basic components include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps you allocate resources properly, handle unforeseen complications, and make good business decisions. As it provides specific and organized information about your company and how you will repay borrowed money, a good plan is a crucial part of any loan application. Additionally, it informs sales personnel, suppliers, and others about your operations and goals.

Here is a quick nine-step guide to what you will need in your company’s business plan:

1. An executive summary outlining goals and objectives.

The executive summary introduces your business strategy and probably is the most important section for lending institutions. If you can’t persuade a loan officer in the first two or three pages that you’ve got a viable business proposal, you’re going to leave empty-handed. This summary is also important as a communication tool for employees and potential customers who need to understand — and get behind — your ideas.

2. A brief account of how the company began.

Clearly explain the origins behind the company’s creation and how you or your business associate came up with the idea to start your business.

3. Your company’s goals.

Explain in a few paragraphs your short- and long-term goals for the company. How fast do you think it will grow? Who will be your primary customers?

4. Biographies of the management team.

The management section should include the names and backgrounds of lead members of the management team and their respective responsibilities.

5. The service or product you plan to offer.

A key aspect of this section will be a discussion of how your product or service differs from everything else on the market.

6. The market potential for your service or product.

Remember that you’ve got to convince lenders, employees and others that the market you’re after is relatively large and growing. You’ll need to do some research for this section. If it’s a locally based business, you need to assess the demand for your offering within an xx-mile radius, based on what you determine is a reasonable distance from your business. If it’s a Web-based business or a business that relies on both the Internet and local traffic for revenues, you’ll need to evaluate demand on a local and/or a national basis. A research report from sites such as Forrester Research can cost hundreds to thousands of dollars. But you may be able to get some basic information simply by using the Web and its many search engines and directories.

7. A marketing strategy.

How do you plan to tell the world you’re open for business? Will you rely exclusively on word of mouth (not a good plan unless you’ve already got a reputation)? Will you advertise in print, television or on the Web (or all three)? Will you use online marketing tools to get your company listed on search engines and advertised on other Web sites? You’ll also need to include how much you plan to spend on marketing.

8. A three- to five-year financial projection.

This section should include a summary of your financial forecasts, with spreadsheets showing the formula you used to reach your projections. You’ll need balance sheets, income statements and cash-flow projections for the entire forecast period. The summary in this section is also where you would tell prospective lenders how much money you’d like to borrow to cover your startup costs. The assumptions that you make in this section will make or break your company’s success. If you’re unsure about using this kind of financial modeling, find a professional. It’s worth the money.

9. An exit strategy.

All good business plans include a section that lays out the benchmarks you’ll use in deciding to call it quits. The strategy could be based on a dollar figure, revenue growth, the market’s reception to your idea, or a consensus among top officers. Knowing what to put in a business plan and actually writing one are two different things.

If you want to see examples of what successful business plans look like,

click here for examples of business plans

Original article can be found at www.microsoft.com/smallbusiness

 

Sam Leccima and Shani Leccima Interview – Business Plans 101 from a S.C.O.R.E. Mentor . S.C.O.R.E. counselor, Robert Yancy, gives business planning basics to the small business owners and co-preneurs of MarriedMillions.com.

Leave a Comment