Jeff and Michelle have been married 15 years. They have 3 boys 10, 6, and 3 years old.
Early 2007, Jeff created a card game for their kids. It was supposed to be something that would help them with math skills, and he wanted to connect with them, having some quality time doing something fun and teaching them about something he loved: Football.
There were no intentions to do anything else with it beyond that. However, after sharing it with friends and family, they were urged to “do something with it.” They decided to “go for it” and had about 8,000 games printed up. Michelle and Jeff were lucky in that one of the largest playing card manufacturers in the world is in our hometown, Cincinnati, Ohio.
Since then, the couple has sold thousands of games. They’ve shipped online orders to people in over 30 states. They have also placed the game in dozens of independent specialty toy stores, childrens bookstores, sports stores, gift shops, and teacher supply stores in 10 states.
When Jeff and Michelle realized they had a hit, they went back and took all the feedback they’d received and gave the game an extreme makeover. Now it’s much more colorful and expanded to accomodate more players. They also rebranded it – giving it a FUN new name.
It’s just the two of them. Jeff is CEO for their new company, Flying Pig Games LLC. Michelle manages the sales,marketing, and pr. They both wear whatever other business hat the day demands from order fulfillment to product developement, marketing research to webdesign.
“If you had told me 5 years ago we’d be doing this today, I would never have believed it. We’re having a blast!”
Samuel Leccima and Shani Leccima are the co-founders of Marriedmillions.com – The Essential Business Website For Married Couples. They are also the authors of “Married Millions: The Ultimate Business Guide For Married Couples.” Download a free copy of the book here. Feel free to leave a comment about this post.