Jeffrey Gitomer’s Little Red Book of Selling has characteristics found in no other book of its kind. Big things like the 12.5 Principles of Sales Greatness keep you engaged.
Every salesperson learns “how to sell.” And every salesperson learns the wrong thing. People don’t like to be sold, but they love to buy.
That’s the first line in sales innovator’s new book.
It’s a sales book. It’s not a how-to-sell book. Rather, it’s a “why people buy” book.
Big things like Red Bites at the end of each chapter that contain ideas you can use one minute after you read them. Big things like Red Bits that allow you access to Gitomer’s website in a private area for book buyers only.
Jeffrey Gitomer’s Little Red Book of Selling has little things. Little Red things like Red Whines placed strategically throughout the book. Red Whines are common gripes of salespeople that are followed with Gitomer’s pragmatic in-your-face remedies.
Graphically, the book is tailor made for salespeople. Cartoons that are actually funny and type that is pleasing to the eye and easy to read. A red ribbon as a permanent book mark or a place to refer just before you go on a strategic sales call.
Jeffrey Gitomer’s Little Red Book of Selling comes in a easy-to-carry-with-you size. And of course, it’s red. Gitomer tells you in the very beginning of the book the reasons why the book is red. And those reasons correlate to your success:
Red is the color of passion and passion is the fulcrum point of selling. No passion, no sales.
Red is the color of love and if you don’t love what you sell, then you should sell something else.
Red is the brightest color and you must be bright in order to convert selling to buying.
Red is the most visible color and you must be visible to your customers with a value message, not just a sales pitch.
And red is fire and if you aren’t on fire, then you’ll lose to someone who is.
Jeffrey Gitomer’s Little Red Book of Selling has no ending. It’s not a book to be read, it is a book to be STUDIED. It is a book to be IMPLEMENTED. It is a book to be TALKED about.
There is too much content for you to read it once and put it away and say “good read.” If you read it ten times, it will lead to great sales, great attitude, great creativity, great relationship, great bank account, and a great life.
Recommended for you if you want to learn why people buy. Below are a few videos (Parts 1 & 2) of Jeffrey Gitomer at work:
by Sam Leccima and Shani Leccima